Antigo Times

Top Menu

  • E-Editions
  • Contact Us

Main Menu

  • News
    • Business
  • Covid 19
  • Opinion
  • Courts
  • Arts & Ent
  • Sports
    • Sports News
    • High School Sports Scores
  • Classifieds
    • View Ads
    • Place Ads
  • Legal Ads
    • Our Legals
    • Statewide
  • Obits
  • Video
  • Best of 2022
  • E-Editions
  • Contact Us

logo

Antigo Times

  • News
    • Business
  • Covid 19
  • Opinion
  • Courts
  • Arts & Ent
  • Sports
    • Sports News
    • High School Sports Scores
  • Classifieds
    • View Ads
    • Place Ads
  • Legal Ads
    • Our Legals
    • Statewide
  • Obits
  • Video
  • Best of 2022
HealthLocal InterestNews
Home›Health›Attorney General Releases ‘Altered State’ Ad Campaign to Curtail Meth Use

Attorney General Releases ‘Altered State’ Ad Campaign to Curtail Meth Use

By Antigo Times
August 1, 2018
1421
0

MADISON, Wis. – Attorney General Brad Schimel, Marshfield Clinic Health System, Northwoods Coalition and the Alliance for Wisconsin Youth continued their efforts to educate the public on the dangers of using meth by releasing KNOW METH campaign ads showing an ‘Altered State’ of Wisconsin.

“Methamphetamine is hitting many Wisconsin communities hard and it is seeping into our way of life,” said Attorney General Brad Schimel. “Law enforcement is working hard to go after the criminals harming our communities with this highly addictive drug but prevention campaigns like this are critical to making sure the problem doesn’t get worse.”

The campaign spots show beloved Wisconsin symbols being left in an “Altered State,” similar to what happens to a meth user’s body and life when he or she becomes addicted. Attorney General Schimel utilized $225,000 from settlement funds in consultation with the he Wisconsin State Legislature’s Joint Committee on Finance (JFC).

“50% of meth users are adults 25-35 years of age, according to the 2016 Wisconsin Methamphetamine Study,” said Kayleigh Mengel, Health Educator – Team Leader, Marshfield Clinic Health System. “With the release of targeted advertisements, we ask that Wisconsin residents go to knowmethwi.org to learn more about the risks and dangers of meth use and take action. Together we can learn more to help prevent meth use and addiction.”

The campaign’s media effort began on July 16 with broadcast radio in the Eau Claire, La Crosse, and Wausau media markets that will run through December 2018. Paid video ads began airing online on July 23 in areas of Wisconsin most impacted by meth including Eau Claire, LaCrosse, Wausau, Rhinelander, Stevens Point, Green Bay, Appleton, Oshkosh, and many rural communities in Northern Wisconsin. Broadcast television ads will also appear in the coming weeks in Eau Claire, Wausau and LaCrosse.

The KNOW METH prevention and public awareness ads will run through December 2018 and can be viewed online at www.knowmethwi.org/media.

The KNOW METH public awareness campaign was first launched statewide in January 2018, in partnership with Marshfield Clinic Health System, Northwoods Coalition and the Alliance for Wisconsin Youth. The campaign is aimed at preventing people from using methamphetamine and to encourage those who are addicted to seek treatment.

To learn more about the KNOW METH public awareness campaign and to get facts about the impact of meth use in Wisconsin go to: www.knowmethwi.org

TagsFeatured
Previous Article

Question and Answer Series with Paula Royce ...

Next Article

6 Ways to Prepare for a New ...

Related articles More from author

  • News

    Mattoon Market Stocking Giveaway a Success

    December 12, 2014
    By Dan Turczynski, Editor
  • BusinessNews

    2014 North Woods Women in Business Week Winner Announced

    December 16, 2014
    By Dan Turczynski, Editor
  • News

    Langlade County Board Welcomes New Veterans Service Officer

    December 18, 2014
    By Dan Turczynski, Editor
  • News

    Famous Saved by the Bell actor arrested in Wisconsin

    December 26, 2014
    By Dan Turczynski, Editor
  • NewsSports

    Northern Snowmobile Trails to open in Langlade County on 12/31

    December 30, 2014
    By Dan Turczynski, Editor
  • News

    Langlade County Service Unit Raises Over $87,000 in Donations

    January 5, 2015
    By Dan Turczynski, Editor

Leave a reply Cancel reply

Copyright © 2020 Multi Media Channels LLC.
All Rights Reserved. No part of this publication or any of its contents may be reproduced, copied, modified or adapted without the prior written consent of Multi Media Channels LLC.
×