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The Northwoods’ only sauna festival returns October 25 in Woodruff

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You don’t need to be a cold plunge pro to join in. On Saturday, October 25th, Unwind invites the community to experience the Fall Frost & Flame Sauna Fest — the Northwoods’ only sauna festival — a full day of saunas, cold plunges, fire pits, and connection, all for the price of a single day pass.

From 12–7PM at Unwind Spa (1106 4th Ave, Woodruff, WI), guests can move freely through the Thermic Cycle of hot → cold → rest, rotating between our signature Finnish sauna, wood-fired mobile saunas, invigorating cold plunges, and cozy recovery spaces.

What to Expect

  • Mobile Saunas from Minocqua Sauna, Northwoods Sauna (Hayward, WI), North Shore Sauna (Duluth, MN), and Snowtrekker Tents (Viroqua, WI)
  • Cold Plunge Stations
  • Fire Pits & Indoor Warming Areas for comfort between sessions
  • Refreshments from Sunkissed Sips by Veronica & Island City Kombucha
  • Wellness add-ons including tea, pour over coffee, whisking and more!

“This festival is about more than saunas and cold plunges,” said Bryn Lottig, Manager at Unwind Spa. “It’s about building community, spending time together in nature, and creating a welcoming, body-positive space where everyone can reconnect and unwind.”

Where: Unwind Spa, 1106 4th Ave, Woodruff, WI

When: Saturday, October 25, 2025 | 12:00–7:00 PM (last entry 6:00 PM)

Tickets: $40 per person | Open-house style (come and go anytime)

Rain or Shine: Saunas stay hot, no matter the weather

  • Youth under 16 must be supervised at all times. No child discounts.

What to Bring

Swimsuits are required for sauna and plunge areas. Guests are encouraged to bring two towels, a water bottle, and slip-on waterproof shoes. A robe adds extra comfort between sessions.

Early Bird Registration — Save with Promo Codes

  • Sept 16–25: Frost + Flame 15 — 15% off
  • Sept 26–Oct 15: Frost + Flame 10 — 10% off
  • Oct 16–24: Frost + Flame 5 — 5% off

Register Now: https://www.unwindspa.com/saunafest

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